Rootz Engages Enteractive and Air Dice Group to Enhance iGaming Experience and Re-Engage Players

Robert Longthorpe - Senior Writer
Robert Longthorpe
25 May 2023 in News
Union Between Enteractive, Rootz, and Air Dice Group

The iGaming industry is witnessing an intriguing union between Malta-based operator Rootz and two significant entities, Enteractive and Air Dice Group. These recent business deals are set to optimize the online gaming landscape for players and improve revenue generation from lapsed segments.

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Enteractive and Rootz: A Strategic Alliance for Player Retention

Enteractive, a leading player in retention services, has been commissioned by Rootz to revitalize lapsed accounts. The primary markets targeted for this initiative include Canada, Finland, and New Zealand. This collaboration, initiated in Q4 2022, aims to optimize revenue generation by focusing on reactivating players for the Caxino, Wheelz, and Wildz brands, all managed by Rootz.

Enteractive brings to the table their unique (Re)Activation Cloud technology, which allows for the swift and seamless integration of selected player databases. This enables native-speaking sales agents to personally engage with players in each target market, offering a more humanized approach to Customer Relationship Management (CRM). This one-to-one outreach strategy has been proven to effectively re-engage players, with responsible gambling best practices embedded in their approach.

Understanding Player Reactivation

Player reactivation is a strategic process aimed at re-engaging individuals who have become inactive or lapsed in their gaming activities. The goal is to encourage these players to return to the platform and resume gameplay. This can be achieved through various methods, such as personalized outreach, promotional incentives, and improved customer service.

Companies like Enteractive specialize in this process, employing technology and human-centric strategies to reconnect with these inactive players. The successful reactivation of players not only enhances the user experience but also contributes to increased revenue for the gaming platform. This strategy is an essential component of customer relationship management in the online gaming industry.

The Enteractive Advantage for Player Reactivation

Enteractive has carved out a reputation for itself in the iGaming industry, boasting over 12 years of experience in player reactivation and retention. Their bespoke approach to reactivation, utilizing native-speaking call agents, allows them to successfully reactivate more than 13,000 players per month for a wide variety of operators.

Their approach, coupled with their groundbreaking (Re)Activation Cloud technology, positions Enteractive as an ideal partner for a personalized, effective re-engagement strategy. This could significantly elevate Rootz's player engagement and revenue from dormant segments.

Boosting New Zealand's Online Casino Scene

A significant aspect of this partnership will be Enteractive's impact on the New Zealand online casino player landscape. This market presents a promising opportunity, with a growing number of players expressing interest in online gaming. Enteractive’s personalized approach to CRM, combined with its expertise in reactivating lapsed accounts, could help to drive player re-engagement and enhance the overall online casino experience for players in New Zealand.

Rootz and Enteractive: Shared Optimism for Future Engagement

The leadership of both Rootz and Enteractive share a mutual excitement about this new partnership. Sam Brown, CCO at Rootz, foresees an uplift in player engagement resulting from Enteractive’s campaigns. Similarly, Andrew Foster, Chief Business Officer at Enteractive, sees potential for increasing Rootz’s active and depositing player base.

Rootz and Air Dice Group: Uniting to Enhance Gaming Portfolio

Alongside its collaboration with Enteractive, Rootz has entered into a distribution agreement with game developer Air Dice Group. This will allow Rootz to offer their players more gaming variety, including popular games such as Neon Shifter and Wandering Devourer.

Rootz's CEO, Lasse Rantala, highlighted the shared Nordic roots and similar focus on technology development between the two companies. The integration of AI-driven gaming models provided by Air Dice will further enhance Rootz's user-centric gaming experience.

Air Dice Group's New Appointment and Future Prospects

Recent strategic appointments also suggest positive growth for the involved companies. Air Dice Group appointed Rocio Moitino as Sales Director for Latin American markets in March 2023. Moitino expressed eagerness to promote Air Dice's products and services in the LatAm markets, focusing on their ability to interact with players and drive recurring revenue for partners.

These strategic agreements and appointments highlight the evolving dynamics of the iGaming industry. With Rootz's collaborations with both Enteractive and Air Dice Group, they are poised to enhance the online gaming experience for players while also improving their player retention rates.

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